DesignMarch 2025 will take place from April 2 to 6.
Yes, Iceland's largest design festival is called DesignMarch, but it's staged over five days in April in various places in the capital area, from Hafnarfjörður to the Grandi harbor, with the majority of events happening in Reykjavík's city center.
Icelandair is proud to be a sponsor of DesignMarch, and excited to nurture and showcase local talent. Last year's program included over 100 exhibitions, 200 events, and 400 participants.
Read more about Iceland's simmering creativity and the program for DesignMarch 2025 on the DesignMarch website.
The Livery // Skrúði exhibition, a collaboration between Studio Flétta and Icelandair, highlights the potential of reusing materials and promoting sustainability.
By transforming retired Icelandair uniforms into new and imaginative designs, Livery demonstrates how materials can embark on a new journey.
During DesignMarch, we welcome you to visit our exhibition at Reykjastræti 6 by Hafnartorg, in the Landsbanki space, from April 2 to 6, 2025.
Studio Flétta was founded by product designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir. Their work emphasizes sustainable design and reusing materials – goals that also play a large part in Icelandair's day-to-day operations.
The collaboration between Icelandair and Studio Flétta began in 2024 with the Turnaround // Snúningur exhibition, in which the retired uniform was transformed into a series of bags. The idea was that the fabrics, hats, belts, and ties could all be refurbished into a useful new shape.
In 2025 the series continues, and the retired uniform is again sent on a new journey. This year, utilizing a different methodology, the materials have been cut, tailored, and utterly transformed into a series of decorative pillows threaded with an element of aviation history.
The materials are patched together, quilted – a method imbued with respect for materials and their recycling. Now, while cut from the same cloth, materials that previously were always on the go will settle into a new role.
Sustainability plays an important part in Icelandair’s daily operations. It’s important to us to take care with our old uniforms, and to recycle them instead of creating more textile waste.
We’re always looking for ways to increase the sustainability of our operations and are actively involved in increasing the full utilization of all raw materials, through recycling and reuse.
The Livery // Skrúði exhibition, a collaboration between Studio Flétta and Icelandair, highlights the potential of reusing materials and promoting sustainability.
By transforming retired Icelandair uniforms into new and imaginative designs, Livery demonstrates how materials can embark on a new journey.
During DesignMarch, we welcome you to visit our exhibition at Reykjastræti 6 by Hafnartorg, in the Landsbanki space, from April 2 to 6, 2025.
,Studio Flétta was founded by product designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir. Their work emphasizes sustainable design and reusing materials – goals that also play a large part in Icelandair's day-to-day operations.
The collaboration between Icelandair and Studio Flétta began in 2024 with the Turnaround // Snúningur exhibition, in which the retired uniform was transformed into a series of bags. The idea was that the fabrics, hats, belts, and ties could all be refurbished into a useful new shape.
,In 2025 the series continues, and the retired uniform is again sent on a new journey. This year, utilizing a different methodology, the materials have been cut, tailored, and utterly transformed into a series of decorative pillows threaded with an element of aviation history.
The materials are patched together, quilted – a method imbued with respect for materials and their recycling. Now, while cut from the same cloth, materials that previously were always on the go will settle into a new role.
,Sustainability plays an important part in Icelandair’s daily operations. It’s important to us to take care with our old uniforms, and to recycle them instead of creating more textile waste.
We’re always looking for ways to increase the sustainability of our operations and are actively involved in increasing the full utilization of all raw materials, through recycling and reuse.
,Now in its 16th year, DesignMarch has a mission to celebrate creativity and innovation. Its exhibitions and events reflect a wide range of design disciplines including architecture, ceramics, fashion and jewelry, furniture and interiors, textiles, graphic design, product and industrial design, and experience design.
In the words of Þórey Einarsdóttir, the festival director, "DesignMarch is a harbinger of optimism, innovation and new ways. The festival will continue to use its power to bring inspiration and joy along with highlighting the simmering creative power of the local design community in Iceland."
,Hand-in-hand with DesignMarch, the DesignTalks conference invites some of the leading voices in international and Icelandic design to participate in panel discussions on April 2, 2025, in Harpa.
,Designers, architects, and creative thinkers push the boundaries of the possible with exciting exhibitions, events, workshops, guided tours, and openings all over town during DesignMarch.
Playing with materials, the interactivity of nature and technology, the use of discarded raw materials, and new creative solutions for society are among the elements that see the light of day.
Welcome to a world full of color, joy and creativity! There's room for everyone, nothing is off-grid, and diversity is the rule.
,Check out the collaborations we've been involved in as part of recent DesignMarch events.
By turning waste into functional objects, we’re reducing what ends up in landfill or gets shipped abroad to be recycled.
That’s one way we work towards a greener future – and one way we bring the spirit of Iceland to the world.
The Turnaround // Snúningur exhibition, a collaboration between Icelandair and Studio Flétta, highlighted the potential of reusing materials and promoting sustainability.
We launched a new uniform in late 2023, which meant elements of our old uniforms were being retired. Instead of disposing of them, we worked with Studio Flétta to send them on another round trip around the world, in a new role with a new silhouette.
During the project, designers Birta and Hrefna used the wealth of materials available in our old uniforms – everything from clasps and hats, ruffles and buckles, to cravats and collars. They put a creative spin on the question: Can you make bags from uniforms?
,‘Case by case’ demonstrates how recycling and sustainability have become integral parts of our existence. This DesignMarch exhibition was a collaboration between Icelandair and Rebekka Ashley, posing the question of how 625 faulty laptop cases can become a cozy and useful sofa.
Rebekka is a product designer who focuses on environmental awareness, sustainability, and recycling in all her creations. We followed her creative process to see how the sofa she called 'Layers' came to life.
'Layers' pay tribute to Icelandic mountains – Rebekka was inspired by the natural forms of mountains and how they appear in cartography.
,The Icelandic company Plastplan specializes in finding ways to utilize plastic waste from companies and turn it into useful objects. Their aim is to work towards a sustainable future and find function where it’s least expected.
The first collaborative project between Icelandair and Plastplan was designing and producing luggage tags made entirely out of plastic waste. The fun, colorful, and unique tags represent the can-do spirit of Iceland and highlight that value can come from where you’d least expect.
,Watch our video to get a snapshot of the creative spirit of Iceland, and what the concept means for a number of innovative Icelandic designers.