Pre-departure opportunities
Most trips begin on the Internet. A significant number of tickets are sold on Icelandair’s website. When customers have booked, they're issued with an e-ticket along with a confirmation e-mail. Reminder e-mails are sent seven days prior to departure. This gets you the attention of passengers right at the start of their journey.
- E-ticket: The passenger first receives an e-ticket as a confirmation of the itinerary. This is an opportunity to increase the passenger’s interest in the destination. All passengers who have booked online and are traveling to, from or via Iceland, will be sent an e-ticket with their booking.
- Reminder e-mail: A reminder e-mail is sent to passengers seven days prior to departure and is an ideal way for promoting goods and services. The message is sent in the passenger’s name and includes information on flight, destination, and more.